Description

The Assistant Director of Web & Digital Media supports the University’s website and related digital platforms through content management, editor support, training, and governance enforcement. This position serves as the primary operational contact for campus web editors and content managers, ensuring digital content is accurate, accessible, usable, and aligned with established university web standards.

The role focuses on day-to-day content operations, user support, and content execution rather than technical development or system architecture. The Assistant Director acts as the first line of review for content quality and compliance, coordinating closely with the Director of Web & Digital Media to escalate communication, policy questions, and complex issues as needed.

Tennessee Tech is an Equal Opportunity/Affirmative Action employer.

Essential Functions:

• Reviews, manages, and maintains web and digital content to ensure accuracy, accessibility, usability, and compliance with established university web standards and policies, preventing non-compliant content from being published and documenting issues for escalation when needed.
• Serves as a primary support contact for university web editors and content managers by providing day-to-day guidance, in-person and virtual training, and maintaining training materials and documentation for campus users.
• Manages and triages online service requests, project requests, and general support inquiries related to website content, resolving routine content updates and support issues while escalating complex or policy-related matters to the Director of Web & Digital Media.
• Builds and maintains web content such as marketing landing pages and posts provided graphics to digital signage platforms as requested; when needed, creates or modifies basic graphics for web and digital signage use in alignment with established brand and design standards, ensuring all content is implemented using approved templates and follows established guidelines.
• Coordinates periodic content reviews with departments to ensure information remains current and accurate and develops and maintains written processes and guidance to help departments understand and meet web standards and accessibility requirements.
• Reviews basic web analytics and content performance indicators to identify trends, issues, and opportunities for improvement and shares findings with the Director to support broader web and content strategy.
• Collaborates with the Director of Web & Digital Media to support governance initiatives, platform updates, and process improvements and may supervise a part-time employee or student worker as operational needs allow.
• Performs other related duties as assigned in support of the university’s digital platforms and web operations.
   

Requirements

Minimum Qualifications:

• Bachelor’s degree from an accredited institution in communications, marketing, digital media, information systems, web design, or a related field
• Three or more years of professional experience managing website content in a content management system
• Demonstrated experience reviewing and publishing web content for accuracy, usability and brand consistency
• Experience supporting non-technical users with digital tools or platforms
• Working knowledge of HTML and basic CSS sufficient to troubleshoot formatting and template issues
• Familiarity with WCAG 2.1 Level AA accessibility standards and accessible content practices
• Experience using web analytics tools such as Google Analytics to interpret basic performance metrics
• Proficiency in Microsoft 365 and standard office productivity tools
• Strong written communication and editing skills
• Strong organizational skills and attention to detail
• Ability to manage multiple requests and deadlines in a service-oriented environment
• Ability to enforce standards and policies diplomatically and consistently

Preferred Qualifications:

• Experience working in a higher education environment with distributed web editors
• Experience with Modern Campus CMS or a comparable enterprise-level CMS
• Direct experience remediating web content for accessibility compliance
• Experience using accessibility auditing tools such as Yuja Panorama, Acquia Optimize, or a related software
• Basic graphic editing skills using Adobe Creative Cloud or Canva
• Experience interpreting GA4 data and identifying content improvement opportunities
• Familiarity with enterprise search tools such as SearchStax or similar platforms
• Experience supervising student workers or part-time staff
• Experience documenting workflows and developing training materials