Description

Positio Title: Director of Web Strategy (CS26-181)

Location: Edwardsville, IL



Apply Before: 01136


FLSA: Determined by Position

Description: Description

Director of Web Strategy (CS26-181)

Overview

To build on a strong foundation of achievement and contribute to the realization of its ambitious institutional goals, Southern Illinois University Edwardsville (SIUE) invites applications for the position of Director of Web Strategy (CS26-181). As a premier metropolitan university, SIUE is committed to advancing social and economic mobility while shaping the workforce of the future. Grounded in a comprehensive, broad-based education and enriched by hands-on research opportunities, SIUE equips its students with the knowledge and skills needed to succeed in a global marketplace and positively impact their communities.

Why SIUE?

Employing more than 2,400 faculty and staff members, SIUE is one of the largest employers in the Metropolitan St. Louis area. A study by SIUE School of Business faculty shows the University has a $1.3 billion annual economic impact on the region. Each year, the University's presence generates almost 9,000 additional jobs and more than $250 million in labor income for the area.

What You Will Do

• Direct the Southern Illinois University Edwardsville (SIUE) institutional web effort.
• Develop comprehensive web strategies, guidelines, and policies for the institution, including colleges, schools, departments, and specific units, while supporting institutional marketing directives.
• Identify best uses of new and emerging web technologies and guide their implementation in university-wide communications by staying current with best practices and online trends.
• Partner with the Director of Marketing to direct online lead generation and advertising initiatives related to enrollment and new student recruitment, fundraising, and capital campaign objectives, and assist with implementing and interpreting university-wide marketing research.
• Direct the Marketing and Communications Interactive Media team and serve as a team lead for the broader ITS/UMC University web teams, including coordination with the campus community on major web initiatives.

FLSA: Exempt

Minimum Acceptable Qualifications

1. Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
2. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
3. Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
   
   AND
   
   -Master's degree from an accredited institution in Communications, Digital Media, Computer or Information Science, or related field
   -5+ additional years of demonstrated effectiveness in web design, development and construction; including web strategy, content development, planning, analysis, and execution, expert level web page design and user interface design
   
   OR
   
   -Bachelor's degree from an accredited college in Communications, Digital Media, Computer or Information Science, or related field
   -9+ additional years of demonstrated effectiveness in web design, development and construction; including web strategy, content development, planning, analysis, and execution, expert level web page design and user interface
   design.
   
   Preferred:
   Degree, training, or exposure to advanced internet technologies, information design and web management concepts, Ability to create and implement a comprehensive university web strategy that sets the overall direction for the university web presence as well as acting as a project manager in a lead role establishing an overall web strategy and direction for campus entities as well as managing and developing web teams, Ability to develop lead generation sites with regard to recruitment, fundraising and the capital campaign (driving traffic to the sites and converting them to customers), Experience in project management, industry best practices, and the effective use of a range of online media to achieve strategic goals in online communication and marketing.

Supplemental Information

Civil Service Information: Civil Service Application - FAQs

Application Instructions: How to Apply - Step by Step

Illinois Residency Requirement: Pursuant to the State Universities Civil Service System, out-of-state candidates must establish Illinois residency within 180 calendar days of the start date for this position.

Illinois residency requires proof of a valid Illinois Driver's License or state of Illinois ID Card. Failure to produce the required documentation within 180 calendar days is grounds for immediate separation.

Classification: State Universities Civil Service System Classification Number: 5004 - SUCSS Classification Title. For more information on Civil Service classifications, please visit the State Universities Civil Service System website at: https://www.sucss.illinois.gov/pages/classspec/default.aspx .

Veterans: Veterans who qualify for preference must provide proof of eligibility within ten (10) working days of submitting an application. The required proof of eligibility includes, at a minimum, a copy of the veteran's DD214/DD215 form (Department of Defense), NGB22 form (National Guard), or Discharge Orders or DD256 Discharge Certificate (Reserves). For help in determining the appropriate proof of eligibility to submit, please refer to the Guide for Veteran Document Verification.

Pre-Employment Screening: All external candidates who receive a job offer will be required to undergo pre-employment screening for this position. The screening process will encompass a criminal background check and, where applicable, other background checks such as a drug screen, verification of employment and education or licensure/certification, reference checks, and/or checks with relevant government registries. Please note that all job offers are contingent upon successful completion of the required screening process.

Work Authorization Information: SIUE will only employ those who are legally authorized to work in the United States and visa sponsorship for this position will not be provided. International students at SIUE on F-1 or J-1 visas are not eligible for full-time or part-time civil service positions with permanent status.

Accommodation: If you are unable to utilize our online application system and need to request an accommodation, please reach out to us at 618-650-2190 or via email at: careerinfo@siue.edu

EEO Statement

Southern Illinois University Edwardsville is an equal opportunity employer and thus prohibits discrimination against employees, applicants for employment and students on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, or veteran's status.

We value your interest and look forward to reviewing your application. For questions or more information, please email careerinfo@siue.edu .



Opening Date: 01/20/2026

Closing Date: 2/20/2026 11:59 PM Central

Address: 1040 Rendleman Hall
Edwardsville, Illinois, 62026

Website: https://www.siue.edu/

PI281620141